Shahrzad Asfarjani, after many years of activity and gaining valuable success in the field of business, decided to use his expertise and knowledge in the field of social affairs and charity and play an effective role in advancing high human and social goals in his society and country. It started with three organizations: Kahrizak Charitable Institute, Mahek Charitable Institute and Tehran Municipal Recycling Organization.
Shahrzad’s effort was to plan and implement the systematic methods of Integrated Marketing Communications (IMC) in these institutions as well.
He was able to create brand and advertising infrastructure documents in Mehek Institute as a senior advisor to the CEO in advertising affairs. One of the most important feedbacks of his activity was the “What can be done with a thousand tomans?” campaign. This effective campaign, on the one hand, was able to create an important role in positioning the name and brand of Mahek in the minds of the audience, and on the other hand, it was very effective in securing the income of this organization, and it remained in the minds of Mehek Institute as the boldest advertising slogan for years. On the other hand, creating concern for creative thinking, using systematic methods of advertising and information, and creating a brand identity document of the organization are part of the achievements of Mahek Institute in cooperation with Shahrzad.
Also, creating the concern of preserving the environment and creating a correct social culture in connection with the separation of waste in the dry and wet waste separation campaign and its effect in preserving and maintaining the environment and in saving costs are the most important feedbacks of the efforts and activities that Shahrzad related with the recycling organization of Tehran municipality.
And Shahrazad, the storyteller, still tries in every opportunity and situation to tell stories about goodness and goodness and blue sky together for our land and country.
