A memory of the first year of living in the basement of Tour Alley. Mr. Siavash Kasraei’s house is in the middle of itIt was

Where did we get to? In the continuation of the path of brand positioning, we went to the road map that paved the way for

Where did it start? Multi Cafe is a well-known brand that has always offered a quality and fresh product with a lasting aroma to its

How did it happen? Shahrazad Esfarjani’s real documents (pre-curtains) that have caused the transformation of brands. I am writing this, only because the managers later

To introduce their brand, product or service, many businesses use words, phrases and sentences that have been used many times by other brands and have

My stories always start from a point. One of my study centers has always been during trips (duty free shops) where I spent the hours

The audience’s insight should be extracted like a precious stone. Have you ever wondered why words such as finding were not used in the English

Answering four important questions is critical for any business (from a small business to the largest). In this text, of course, we mean individual and

First part: I just turned the big bedroom of the house into a studio and bought the latest Mackintosh equipment, but I still didn’t have

One of the most famous sentences in the field of personal branding is the sentence of Jeff Bezos, the founder of Amazon:“Your brand is what

In today’s branding world, we hear more about sustainable brands every day. Sustainable branding is a new model in strategic brand management that, along with

I stayed at an Ayurveda healing retreat in Sri Lanka for two weeks. A nice German lady who was alone like me suggested that we

Lack of transparency Examining startups that have failed, as well as the experience of conducting business storytelling courses, show us that one of the most

This was the second time I came to Kathmandu, the first time was two years after the assassination of the royal family in their palace.