Shahrazad Esfarjani; Storyteller of Iranian brands
Shahrazad Esfarjani is a professional expert, as a branding consultant and senior manager, he directs and narrates Iranian brands and applies and conveys his deep and valuable knowledge in creating and designing powerful marketing strategies and creative communication solutions. Shahrzad’s inquisitive mind, continuous study, up-to-date knowledge and many travels have given him deep knowledge and insight into different cultures and their common roots. “Brand Storyteller” is the name that his audience has chosen for him over the years. The strategic look and constant innovation in his content and designs are in perfect fit with his personality brand: creative, intelligent, enthusiastic, forward-looking and inspiring storytelling. Shahrazad is committed and adheres to ethical and professional principles and knows communication well. The storyteller of Iranian brands is a thinker who considers issues from different aspects and is aware of the state of their business and market in an original and creative way. He finds the most effective content, relearns and teaches in the real world of communication and modern branding, because one of his most important personal values is to transfer business experience and knowledge to young people, talented and eager to learn through education at various levels.His father, Professor Ali Esfarjani, one of the first graduates of the School of Fine Arts and a precious miniaturist of Iran, played a significant role in his life. His wife, Hoshang Kamkar, is one of the honors of Iranian music, and their only daughter, Saba Kamkar, like her mother, put her hand on the fire. And the creative world has connections and because his father works in the passionate world of music.
Shahrzad's professional life in its 3 main periods:
First period
in Carpi collection as a graphic and packaging designer in the presence of professor Kamran Katouzian; “Beside him, I realized how much I don’t know” during these days, which he remembers as his apprenticeship, he changed from a graphic designer to an atelier manager.
The second period
The establishment of Darug advertising agency (the frog that sings before the rain) where his skills were linked with big Iranian and international brands such as Golestan tea, Unilever, Tetrapak, Castrol motor oil, Saharkhiz saffron and many others, and many international trainings along with During 18 years, Darog was established, grew and became Darog International.
The third period
He said goodbye to Darug towards wider horizons because he believed that the world of advertising and communication is changing day by day and sooner or later this change will be seen in Iran, he is on another path to share and teach past experiences. He took it and went to learn about the future!
During this period, he spent a significant part of his time studying in universities and private schools of trade and art in Iran and other parts of the world. He had a dream! And seeing a dream is different from having a dream! Forming a new theory in brand leadership and storytelling and creating it with empty hands seemed even stupid. But Shahrazad was ready to realize his dream! He has always sought to balance three aspects: learning and discussing what he has learned, implementing his knowledge in the real world of business with new clients, and developing and expanding it with his fellow team.
Today, after a part of which he has traveled alone for the first time in this profession, Shahrzad narrates the stories of Iranian brands with great interest and enthusiasm, backed by his rich and deep knowledge and experience, along with studying, teaching and coaching. will pay
