After the continuous and impressive success of Darug Company by Shahrzad and his colleagues, Lowe Lintas Company provided an opportunity for him to receive the training he was always looking for by purchasing 40% of the shares of Darug Company. This cooperation was the basis to provide the necessary prerequisites for the entry of the Unilever brand in Iran.
He studied enthusiastically and deeply, and due to his mastery of the English language, this opportunity was given to him. This was the first time that a company in Iran legally had an international partnership, and the agreement between them became the basis and reference of the international statute of services in the field of advertising in Iran. Through this cooperation and training, he found answers to many of his questions, he learned that creative advertising has a methodology, in creative thinking it doesn’t matter for what subject we are looking for creativity, the important thing is to proceed according to the method. He got acquainted with the concept of brand and talked about this concept for the first time in 1373 in an article titled “Packaging and brand on the first shelf in the store”. In those days, this term was new and unfamiliar to many, but the transfer of up-to-date knowledge and its use in projects such as Puff Chi Tooz, Jacobs Coffee, Hokame Sandwiches, etc. was able to spread this concept among everyone.
