To introduce their brand, product or service, many businesses use words, phrases and sentences that have been used many times by other brands and have lost their effectiveness and freshness. For this reason, most of the time, the audience cannot distinguish a brand from other brands.
Also, in recent years, the unprincipled and misplaced use of colloquial language, with the aim of creating a closer relationship with the audience, has caused the dominant “expression” in the field of advertising to be an expression lacking in literary values and sometimes even worthless and absurd.
Any business that offers a distinct and specific product or service to the market must have its own distinct and specific “expression” to communicate with its audience.
In order to achieve your unique “expression”, the first step is to learn the skill of “business storytelling” so that you can accurately identify the values and characteristics of your business. And in the second step, you should study Persian literature patiently and carefully in order to get acquainted with the capabilities and possibilities of this language.
The Persian language is a valuable treasure of words, combinations, sentences, poems, terms and proverbs that can inspire you to reach a special and distinctive “narrative” and “expression”.
This great treasure is an endless heritage in which we share equally. The more you pay attention to this heritage and use it in your “expression”, the more effective and lasting a connection you will make with your audience.
