The audience’s insight should be extracted like a precious stone.
Have you ever wondered why words such as finding were not used in the English translation of insight, and the word mining was used instead. Insight is like a precious stone that holds the hidden truths of consumers and sits in the depths of their conscious and unconscious, and to find it, we must go through superficial observations and conclusions like a miner and search in the depths of consumers’ behavior and performance.
In fact, in order to find the real insight of the audience and consumers, you must be a patient person and listen to the audience and consumers without prejudice and observe and then analyze their behavior and consumption without labeling them based on personal judgments.
