Esfarjani group and colleagues
Esfarjani Group and colleagues, under the guidance of Shahrazad Esfarjani based on the “Leadership Tower Model”, accompany organizations, businesses and individuals to reach the position of leadership through brand management and branding. This model, which was introduced and developed by Shahrazad Esfarjani, is a strategic, coherent, original and exclusive model with a view to the inner values of businesses and people.
Many powerful organizations intend to gain access to a worthy position in the future, i.e. brand leadership, while maintaining the current market. Also, some businesses are looking for a forward-looking and reliable way to reach their desired position by entering the market. In this way, senior managers of organizations and business owners face many uncertainties and questions about the beginning of the road, going through it and finally implementing management strategies in their business. The brand management strategy based on the tower model is developed through co-creation with business owners (Co-Creation) and is a step-by-step guide to avoid confusion in the brand management path and embodies all related activities. For this reason, it helps businesses and individuals to know where and how to start branding and plan based on the results obtained and formulate and finally implement strategies.
Formulation of brand management strategy by Esfarjani Group begins with a deep understanding of the business and the concerns of its owners, because based on the tower model, for brand management, first of all, we need deep and reliable foundations that are rooted in business values. This group accompanies businesses and guides them to measure themselves and their values correctly and without judgment, and to identify their repeating patterns and challenges. Also, to know the market and audience of their business correctly again and to have a deeper understanding of their audience’s vision.In this way, the growth potentials, the limits of the organization’s development path are identified and the values and obligations of the business are clarified. The desired position and vision of the organization is drawn and clarified in a way that is attainable and realistic. Finally, the brand management strategy is presented by Esfarjani Group, and the implementation path and brand manifestation tactics are introduced to the audience and stakeholders of the brand.
Shahrazad Esfarjani
Founder of Esfarjani and colleagues
Marjan Salmanzadeh
Manager
Zahra Mohammadzadeh
Communications Strategy Assistant
Pone Shafii
Communications Strategy Assistant
Mahdia Zahedi
Head of public relations
Sara Behrouzi
financial manager
The “Management Tower Model” of the brand is the result of Shahrazad Esfarjani’s 30 years of experience as one of the founders of the communication and branding industry in Iran, his international studies and the adaptation and integration of several international models in the field of positioning. Rand is.
Esfarjani Group, by mastering the formulation and implementation of this model, leads businesses in branding (internal and external) and creating integration among all units (such as research and development unit, production unit, marketing and communications, etc.) . They enable businesses to have more effective interactions with their audiences and stakeholders and can convey brand values to them by creating favorable experiences for audiences.
