Shahrazad Esfarjani attended a group of Amir Kabir University students with the aim of teaching the concepts of branding and brand narrative. This meeting was held at the Faculty of Management of Amir Kabir University at the invitation of Dr. Alireza Sheikh. In this workshop, while teaching the fundamental principles of branding and sharing successful experiences in this field, all the questions of the students, who were generally from the textile and MBA fields, were answered.