On the 20th of February, a meeting titled “Getting to know about branding and its importance in the field of handicrafts” was held for the first time at Malek National Library and Museum. This meeting was held under the management of Mr. Saharani, who has taken a new way to introduce and improve Iran’s handicrafts, and with the cooperation of Malek Creative Group, Malek National Library and Museum, and Shahrazad Storytelling Group.
Shahrazad Esfarjani was present at this event along with a group of professors in the fields of branding and business narration. Branding in the field of handicrafts and the importance of packaging in the supply of handicrafts were the main topics of Shahrzad’s speech at this ceremony. The talks started by explaining the seven key steps for branding and at the end all questions were answered.