“Business Storytelling Course”, which is a comprehensive workshop course, has been designed and compiled by using the world’s modern combined methodology in the fields of communication, branding, entrepreneurship and storytelling to clarify the path of movement of those interested towards the goal point. . At the end of each course, students present a complete branding strategy model based on the topic and project they are considering and based on what they have learned and the guidance they have received during the course. Participating in this course enables interested people to learn the path and techniques to reach a sustainable and progressive brand as correctly and completely as possible.