Answering four important questions is critical for any business (from a small business to the largest). In this text, of course, we mean individual and small businesses.
The first question
who are you?
Although the answer to this question seems simple, it is not so simple. The experience of holding five business narration courses showed us that it takes weeks for a person to be able to answer this question with the guidance and support of trainers. Because answering this question requires an inner journey that, without a knowledgeable guide, may be a fruitless journey, resulting in getting lost in the maze of paths. This inner journey should clarify for the person what is his main concern? What abilities does he have and do these abilities help him to reach the position he wants? And finally, he should make it clear to the person that he wants to stand by what commitment? When a person can define me clearly and accurately for himself, then he can give an accurate and clear answer to the question of who are you? to give An answer that encourages the listener to hear his business story, believe it, and follow the story with passion.
Second and third questions
What’s your job? Who is your audience?
Too often, the product or service we purchased was not what we expected. Because the information given to us about the product or service was not accurate, complete and practical. Businesses that do not have a proper understanding of their audience and cannot have a correct narrative of their service or product will soon lose their place among the audience. What is the correct answer to the second question of your business? To a large extent, to answer the third question, that is, who is your audience? It depends, and in order to answer the third question, you must answer other questions: Is the audience you defined for your product or service really your audience? Do you have a correct understanding of this audience? Have you correctly identified the needs of your audience? When you get a proper understanding of the audience and their needs, you must honestly answer these questions: Does your product or service meet their needs? How exactly does your product or service meet his needs? What “value” does he receive by purchasing your product or service? The answers to these questions will help you describe your product or service in an accurate, complete and practical way, and you will be sure to create a special place in the minds of your audience. Because they believe that your words and actions are harmonious and unique.
Fourth question:
What is your value proposition?
Undoubtedly, the most important question among the four questions we raised is the fourth question. Because reaching an accurate, clear and convincing answer to this question is what turns an ordinary business into a well-known brand among the audience. A brand doesn’t just sell a product or service to its customers, but offers a value to its audience that not only satisfies their needs and desires, but also offers them a distinct benefit beyond expectations. To reach the suggested value, you must:
Identify the inner values of your brand well
Check your audience and field of work well
Declare what values you want to stand for and what flow you want to be the cause of
You should always act on what you say.
If you complete these four steps completely and accurately, you can create a special place in the audience’s mind and be sure that despite the presence of similar products or services, the audience will remain loyal to you and always buy your product or service.
