We have had no positive news for the past few weeks and I don’t think any good news is coming.
So I decided to look for light and positive news for small and medium business owners.
It took a few weeks for us to get used to the new way of working, but now that some time has passed, we are thinking about how we can use the current situation for the survival and prosperity of our business and come out of this crisis with hope and confidence. Success come out. During this time, we adapted to working from home and allowed our employees to work from home as well. We also welcome virtual meetings and collaborations, which we owe to the ability and flexibility of technology.
There is no doubt that some industries such as travel and tourism have been affected by the reduction in demand due to the suspension of flights and travel. But others, such as retail and fast-moving consumer goods, are still doing well because of changing consumer behavior around the world – 55% of Chinese and 31% of Italians said they use online shopping to meet their needs, while They usually went to the stores in person.
The current situation has created a good opportunity for those whose business models are designed in such a way that they can sell their products or services online, or at least this possibility exists for their business. Because their audience is currently stuck at home and they are searching online much more than usual, looking for things to engage and entertain themselves and their families. As a business owner, you just need to have a strong internet presence and adapt your message and services to the current changing market conditions. Business owners can attract the demand in the market and direct them to their online store with the help of internet advertising.
The list of small and medium businesses that have created new opportunities for themselves is a long list. From private tutors who have made an income from home by offering their expertise to the children of working parents, to sports and yoga establishments that have succeeded in keeping customers active and satisfied because they quickly added online sports and yoga classes to their list of services. . Finally, we all need to exercise our already strengthened flexibility muscles.
