Maybe you are one of the people who, despite having enough expertise and experience to present a new product, service or idea to the market, you still haven’t come to believe that you can be the “creator” of your unique narrative.
Experience has shown us that prejudices such as: “I’m not good enough” or “My narrative is not interesting enough” or “I’m not a creative person” are the most important mental walls that prevent a person from moving to reach a unique narrative. .
You should know that the first step to “creating” a business narrative is to put aside preconceptions, face fears and cross mental walls. Only then can you be sure that you are on the path of turning your business into an authentic brand.
Get ready for a journey of discovery
You probably also know people who had a good idea to start their own business, but they failed in the middle of the way or because of the difficulties of the work, they withdrew from continuing the path. Experience has shown that the most important weakness of these people is the lack of awareness and accurate knowledge of “self”. So they unknowingly made a promise that they could not fulfill or accepted a commitment that they could not fulfill.
In today’s world, “resources” are very limited, and these resources must be used very consciously and calculatedly. So before any action, you must first know “yourself” well. This recognition is only possible with an exploratory trip to “my” land. In this exploratory journey, you must have patience, honesty, strength and courage to face your fears, weaknesses, prejudices and mental walls. Because it is by carefully observing and examining these funds that you can identify your abilities, concerns, interests, and in a word “personal values” and build your business narrative based on these values. At the end of this journey of discovery, you make a promise to others when you are sure you can keep it, and you accept a commitment when you have no doubt that you can fulfill it in the best possible way.
like a lover
Knowing individual values is very important in the first step in creating a business narrative. Knowing these values should give you access to identify your main and most important concern and desire.
You have to answer the following question: What do you want to stand for and be the source of a new trend in your business? Answering this question will help you identify your main concern and desire and act like a lover when facing your work: ready to face obstacles, tireless, focused on the main desire, full of energy and hopeful. , alert and ready to do work at any moment and…. In a word, ready to go on a unique journey.
Pay attention to this important point that if your driving force for what you do is your “needs”, you will lose the necessary motivation to continue working once the needs are met. But if your driving force is an inner concern or desire, based on the accurate knowledge of “yourself”, then not only will you not lose your motivation to continue working, but with every step you take, your motivation and strength to continue working will increase. became.
