The #Nike brand was able to replace writing with a sign by spending time, tact, concentration and a lot of money.
A sign or symbol that has movement in itself and behind the meaning says:
just_do_it# #nike
But in fact, this symbol is borrowed from the name of a mythological goddess in Greece.
Can you believe that we still love a goddess?
Nike is a global shoe maker company. But it is also known for its simple but unique logo design. The Nike swoosh logo is a glaring example of how a visual turns a business into a trustworthy brand. The logo was once considered as an insignificant and humble symbol. It later became a part of sports culture.
The company takes its name from the Greek goddess of victory, Nike. The goddess was an inspiration to Greek warriors. When the warriors won a war they used the saying ‘Nike’ to each others.
The most important asset of the brand is the place it has created in the mind of the audience.
We live with hidden concepts without being aware!