The vision of a deeply felt human truth that connects our customers to our brand. Insights can help us in all stages and paths of marketing and communications, such as determining sales points, product development, messages, advertisements, and whatever you think of it. Is the insight only for the audience and we find it only for the audience? What should be done to find the insight? And other questions that come to our mind on the way to find the insight of the audience. In this course, insight mining skills were taught and practiced