Four (b) marketing
Four (b) marketing The following article was written under the title: (Four Pillars of Modern Marketing Today) which leads to building the foundations of the brand. IntroductionIn the old world, everything that was produced could be sold. But today, the world is facing a surplus of production and a shortage of purchases. So, the necessary […]
There is a word that hits the heart and there is a word that hits the mud
Findings about history, religions, cultures and rituals show that wherever humans have existed, a tool called language or communication has flowed between them in some way, and wherever language has flowed, there has also been a story. In fact, human beings have used this tool to convey what they understood from nature or from their […]
There is a light at the end of the tunnel!
We have had no positive news for the past few weeks and I don’t think any good news is coming.So I decided to look for light and positive news for small and medium business owners. It took a few weeks for us to get used to the new way of working, but now that some […]
The first step in creating a business narrative
Maybe you are one of the people who, despite having enough expertise and experience to present a new product, service or idea to the market, you still haven’t come to believe that you can be the “creator” of your unique narrative. Experience has shown us that prejudices such as: “I’m not good enough” or “My […]
Four big questions for individual and small businesses
First question: Who are you? Answering the four important questions is vital for any business (from a small business to the largest businesses), especially individual and small businesses. First question: Who are you? Although the answer to this question seems simple, it is not so simple. The experience of holding five “Business Storytelling” courses showed […]
Three great secrets to properly discover the inner world and accurately know the outer world
The path to creating a lasting brand begins with discovering inner values and a detailed knowledge of the field of work. But the question is, how can we achieve a correct discovery of the inner world and accurate knowledge of the outer world? The answer is learning and doing the “three big secrets”. The first […]