{"id":3527,"date":"2022-12-11T15:50:25","date_gmt":"2022-12-11T12:20:25","guid":{"rendered":"https:\/\/shahrzadesfarjani.ir\/2022\/12\/11\/%d8%a7%d8%b2-%d9%be%d8%a7%db%8c%d8%af%d8%a7%d8%b1%db%8c-%d9%88-%d8%a8%d8%b1%d9%86%d8%af-%d9%be%d8%a7%db%8c%d8%af%d8%a7%d8%b1-%da%86%d9%87-%d9%85%db%8c%d8%af%d8%a7%d9%86%db%8c%d9%85%d8%9f\/"},"modified":"2023-06-17T14:21:36","modified_gmt":"2023-06-17T10:51:36","slug":"what-do-we-know-about-sustainability-and-sustainable-brand","status":"publish","type":"post","link":"https:\/\/shahrzadesfarjani.ir\/en\/2022\/12\/11\/what-do-we-know-about-sustainability-and-sustainable-brand\/","title":{"rendered":"What do we know about sustainability and sustainable brand?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3527\" class=\"elementor elementor-3527 elementor-1707\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-539be879 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"539be879\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-579c6ae2\" data-id=\"579c6ae2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e750f11 elementor-widget elementor-widget-text-editor\" data-id=\"6e750f11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:right;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\n<p>In today&#8217;s branding world, we hear more about sustainable brands every day. Sustainable branding is a new model in strategic brand management that, along with maximizing profit and growth, pursues basic economic, social and environmental goals. Brand sustainability is not only about working on the &#8220;visible effects of harm&#8221; or &#8220;social responsibility&#8221;. Rather, looking at the deep effects of the brand, it is formed at the heart of the organization&#8217;s strategy. In this way, the brand is committed to creating value and respect for all brand audiences in the places where it takes its resources.<\/p>\n<p>Why are brands looking for sustainability?<\/p>\n<p>Sustainable brands both guarantee their profits in the long-term future and make them loyal by creating popularity among their audience. Their brands and offers are diverse and unlimited, but the budget of the audience is limited. and looks for its appropriateness and distinction among the choices. A number of audiences pay serious attention to the stability of the brand in this choice, and their number is increasing every day. For example, in choosing their favorite soft drink, in addition to the taste of Coca-Cola and Pepsi, they They pay attention to the sustainability of the brand. For example, which one works more effectively in the field of waste reduction and recycling, has a fairer treatment with human resources, or is more transparent in the economic field.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s branding world, we hear more about sustainable brands every day. Sustainable branding is a new model in strategic brand management that, along with maximizing profit and growth, pursues basic economic, social and environmental goals. Brand sustainability is not only about working on the &#8220;visible effects of harm&#8221; or &#8220;social responsibility&#8221;. Rather, looking at [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[85],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do we know about sustainability and sustainable brand? - \u0634\u0647\u0631\u0632\u0627\u062f\u0627\u0633\u0641\u0631\u062c\u0627\u0646\u06cc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shahrzadesfarjani.ir\/en\/2022\/12\/11\/what-do-we-know-about-sustainability-and-sustainable-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do we know about sustainability and sustainable brand? - \u0634\u0647\u0631\u0632\u0627\u062f\u0627\u0633\u0641\u0631\u062c\u0627\u0646\u06cc\" \/>\n<meta property=\"og:description\" content=\"In today&#8217;s branding world, we hear more about sustainable brands every day. Sustainable branding is a new model in strategic brand management that, along with maximizing profit and growth, pursues basic economic, social and environmental goals. Brand sustainability is not only about working on the &#8220;visible effects of harm&#8221; or &#8220;social responsibility&#8221;. 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